Toyota > Letter from the CEO > Corporate Citizenship & Sustainability > Mission & Vision > Company Outline > BUMC Anthem
Safety Technology & Quality
To realize the ideal vehicle ― a goal we never cease to pursue. We continue to strive for the technology that prevents and minimizes the damage of an accident in any situation. "What causes accidents?" "What can be done to prevent accidents?" "What mitigates the damage of accidents that have occurred?" These are the questions to which we are constantly seeking answers. Our technologies will continue to advance toward the ultimate goal of making a vehicle that is safe for everybody.
Aiming for a Society with No Traffic Accidents
Toyota utilizes the trinity or considers following the 3 pillars: "Humans / Cars / Traffic Environment" to implement the mobile society's ultimate goal, "zero casualties from traffic accidents."
Traffic Safety Education Activities
Toyota has emphasized traffic safety education since the 1960s.Toyota offers safety driving lecture sessions for drivers and traffic safety education activities for kindergarten children, nursery school toddlers and teenagers. Other education activities such as "Hands-on Traffic Safety Events" and the "Toyota Traffic Safety Campaign" have been held for a wide range of the population.
More than 100 million illustrated traffic safety books for kindergarten children and nursery school toddlers have been given away since Toyota started distributing them in 1969.
Additionally, traffic safety education activities are being expanded by the utilization of connections with Toyota's establishments overseas.
Find out more about Toyota's Traffic Safety Education Activities
Pursuit for Vehicle Safety
Toyota has been implementing "safety" measures to help create safer vehicles. Toyota analyzes the causes of the accident and passenger injuries by using
various accident investigation data. These accidents are reenacted in various simulations to create counter-plan technologies. In addition, experiments on an actual full-scale vehicle are conducted before launching the vehicle. Afterwards,
the effectiveness of the technologies is inspected by assessing any accidents that might occur. We strive to learn from actual accidents to continue to meet industry's ever higher standards in safety.
Toyota analyzes data from various accidents and strives to always make improvements using the above methods.
The Creation of a Safe Traffic Environment
Toyota actively works with the Japanese Government toward implementing a safe traffic environment and to help reduce the number of traffic accidents by
participating in the Japan Automobile Manufacturers Association. Recently, a policy was proposed with the fundamental idea of having "all of the traffic participants coexist with peace of mind" and emphasized more "traffic safety provisioning implementation that is from the point of view of people-oriented." Furthermore, Toyota will be actively participating and working with the Japanese Government to help enact fundamental traffic safety plans.
Toyota will continue to support suitable traffic environment construction and will validate its outcome by continuing the advancement of research. To achieve a revolutionary safe transportation system, unity between a car and the transportation environment is critical. Toyota is actively taking part in helping to achieve this goal. More information about Toyota's initiative with Intelligent Transport Systems, the future mobility society, planning for public activities, etc. can be found on the "Intelligent Transport Systems" page.

Intelligent Transport Systems
Toyota's Philosophy for a Safe Vehicle
Toyota is aiming to develop vehicles and technology based on the "Integrated Safety Management Concept."
Active Safety
Supports the visibility and maneuvering for the driver when parking.
Toyota's active safety technology helps avoid dangerous situations and prevent accidents.
Pre-crash Safety
Passive Safety
Predicts a frontal collision before it happens and helps reduce damages.
Passive safety technology helps decrease the damage from collisions.
Technology File
Emergency dispatch service (Help Net) can promptly notify of traffic accidents emergency number automatically.
In-depth technical information including detailed text and images giving you insight into Toyota's many safety related technologies.
Safety Technology History
History of safety technologies related to Active Safety, Pre-Crash Safety and Passive Safety dated back from the 1960s.
Based on our philosophy of " Customer First ", we test and evaluate vehicles in various ways to be sure they clear our rigorous standards. For your car, better is never enough.
What Is a Hybrid System?
A hybrid system combines different power sources to maximize each one's strengths, while compensating for the others' shortcomings. A gasoline-electric hybrid system, for example, combines an internal combustion engine's
high-speed power with the clean efficiency and low-speed torque of an electric motor that never needs to be plugged in.
Are All Hybrids Created Equal?
There are several ways in which electric motors and a gas/petrol engine can be combined.
Toyota perfected the series/parallel or "full" hybrid to deliver the energy-saving benefit of a series hybrid together with the acceleration benefit of a parallel hybrid. Two key technologies — the power split device and sophisticated energy management — make this possible. They constantly optimize the flows of mechanical power and electric power for safe and comfortable vehicle operation at the highest possible efficiency

Toyota claims two prestigious titles at the Middle East Car of the Year awards 2019
Toyota Yaris scooped ‘Best Sub-compact Sedan’ award •
BUMC s.a.l., un précurseur en matière de véhicules non polluants
Maria Rita Boustany, directrice marketing et ressources humaines chez Boustany United Mach
Toyota Motor Corporation awards BUMC s.a.l. the 2018 Toyota Customer Service Excellence Award