Toyota > Letter from the CEO > Corporate Citizenship & Sustainability > Mission & Vision > Company Outline > BUMC Anthem
Toyota Motor Corporation is an innovative leader within the mobility segment, credited for manufacturing Ever-Better cars, its management philosophy and its mobility feats, one of which being the world’s first mass-market hybrids. Toyota Motor Corporation and its brand, Toyota has several consumer favorites ranging from the compact sedan, Toyota Corolla and off-road king, Toyota Land Cruiser. Toyota is the best choice within all segments and continues to bring a smile to customers with new designs and innovations, most recently the launch of the first-ever compact crossover, Toyota C-HR in February 2017.
The brand has been synonymous with quality, innovation, interior driver-centric comfort, reliability, safety, low emissions, and stylish design. Among the year’s Best Global Brands as launched by the prestigious association, Interbrand - Toyota ranked at the 5th best global brand with a growth of 16%. Toyota’s ranking also marks another achievement of being the only mobility brand to reach the top five brands. Toyota continues to evolve through its relentless research and development that not only places customers and their families at the core, but also extends the brand’s influence beyond the wheel into the future of mobility.
In Lebanon, the exclusive distributor - Boustany United Machineries Company s.a.l. (BUMC) is committed to representing Toyota in Lebanon and winning driver hearts. BUMC has broken barriers and reshaped the mobility market through value-driven models equipped with the latest technologies and safety features at affordable prices and through its commitment to ensuring vehicle safety through the Toyota Way.
Driving a Toyota is a peace of mind for drivers and their families:

Toyota Lebanon
Toyota claims two prestigious titles at the Middle East Car of the Year awards 2019
Toyota Yaris scooped ‘Best Sub-compact Sedan’ award •
BUMC s.a.l., un précurseur en matière de véhicules non polluants
Maria Rita Boustany, directrice marketing et ressources humaines chez Boustany United Mach
Toyota Motor Corporation awards BUMC s.a.l. the 2018 Toyota Customer Service Excellence Award